BAIC Domestic Brands Bloom Dazzlingly, Open A New Chapter of 2.0 Era

Date:19 Apr 17

TheBIAC Motor news conferencewith the theme of "Future of Innovation and Intelligence" was held at the boothof BAICGroupin Hall4.1, National Convention and Exhibition Center (Shanghai) on 19 April during the Automobile ShanghaiMedia Day. Mr Xu Heyi, Chairman of BAIC Group Chairman, Mr Chen Hongliang, President of BAIC, Mr Liu Yu, Vice President of BAIC Motor and Chief of the BAIC Motor R&D Center and other BAIC leaders, Mr Feng Xiaogang, the famous old gangster and the BJ80 spokespersonas well as nearly 100 media reportersattended the conference.

Change with times, BIAC Motor will direct to the future by a new path.Mr Xu Heyi, Chairman of BAIC Group remarked during the news conferencethat "The automotive industry of 100 years history is facing a major change in technology direction, industry path, business model and competitive environment. Therefore we will break out from the homogeneouscompetitionwith the 'Differentiation', we will step into the era of new energy with the 'Electronic', we will accelerate the productupgrade with 'Intelligent', we will double-add the weightsof competitionwith 'Service', we willexpending the growth spacewith'Internationalization'and we will push the managementupgradewith 'Network-linking'". The innovation and transformationfor BAIC Motor is on the move!

(Mr Xu Heyi, Chairman of BAIC Group)

At the Automobile Shanghai, BAIC Group, for the first time, appeared witha lineupof 24major domestic models, includingSenova, BJ, Wei Wang, New Energy, Changhe, Speed, Fotonand etc. Thenew SenovaD50 and OffSpace D70 concept carmade their debuts andturned into the focus of media, whichofficiallypreludes the 2.0 era for BAIC domestic brands.

2.0 era, a brand-new development logo for BAIC

The new 2.0 eradomestic modelsof BAIC Motor will get dramatic improvement in design.Thecore conceptof independent2.0 erais to meetthe valueof consumers, the importanttask is to create "classic products"that are both widely-applauded and well-sold. In the aspect of design, the 2.0 eramodels will focus on better "Appearance" andimprovement of family design elements. Meanwhilethein-car human-computer interaction willcomprehensively enhance theconsumerexperiences and achieve the first-classintelligencein the industry.

The new SenovaD50, an entry-level A-Class family sedan that debuted this time, isthe firstBAIC 2.0 model. The D50 is based on Baidu CarLife, a new generation mobile phone interconnection platform, that is applicable to Andriod and IOS systems. The cars is equipped with natural-voice control technology, cloud online services, intelligent voice navigationand is matchable with popular APPs too. All-around intelligence including navigation, Bluetooth phone, music information exchangecan be realized to highlightthe "Comfort,Tech, Fashion" features.

(NewBAICSenova D50)

OffSpace D70, another new concept cardebutingat the conference, is a new sedan concept modelpresented at the Automobile Shanghai, following the SUV concept modelOffSpacethat was launched at the Auto China 2016. OffSpacewas awarded as the "Best Concept Car of 2016" by Car Styling, a world leading car styling magazine, and the OffSpace D70 inheriting and developing the excellent designgeneof the "best concept car"became another fashionhighlightin the Shanghai event by its more forward-looking design language and design features. Its unique and innovative modeling language interprets the design directionfor new generation Senova sedans and its design elements of strongcharacters endow the the conceptcar sense of technology and quality of high fashion.

(BAIC OffSpace D70)

In addition, the new SenovaX55 is a newly-upgradedmodelin 2017 that is also injectedwiththe power of the 2.0 eradesign language. The model car shown on sceneconveys the "Tech-Fashion"dynamic temperamentandrich intelligent technology configuration,which is expected to firm confidenceof choiceto more consumers.

Intelligence, anewdevelopment pathfor BAIC

In addition to the newly-debut modelsabove, more focuses were caught at the BAIC Group booth. Mr Feng Xiaogang, the famous director, shown up at the BJ "Off-road Family"together with the debut BJ40, B40L, BJ80 models, displaying the perfect combinationof off-road passion and military quality. Besides, a show forintelligent resultscalled "BlackTech"took place on site, which refers to the NOVA-Space, a new generationintelligent cockpitjointly developedby BAIC Motor and Panasonic. NOVA-Spaceis not only a continuationof the OffSpace concept carthat was shown at the Auto China 2016, but also an important embodiment of the intelligent cockpit of the NOVA-PLS strategy that was released at the CES in early 2017. NOVA-Spacetogether with NOVA-Pilotl and NOVA-Link, compose the "Threein One"Structure of the NOVA-PLS.

The NOVA-Spacecan achieveL3conditional autodriving in the electronic intelligent drivingandhuman-computer interaction experience, is capable of continuous, two-way, natural barrier-free human-computer interaction communication and intelligent autodriving through voice, images, gestures and other natural interactive methods. Thisintelligent cockpit system fully demonstrates BAIC Motor’s strong power in intelligent technology and relentlesseffortsin the intelligentcar field, which also buildsa solid foundationfor boosting the intelligent driving technology.

(NOVA-Space, BAIC Motor’s new generation of intelligent cockpit)

The Automobile Shanghai2017 has obviously become an important stagefor BAIC Motor to centrally show its domestic brandimages. Facing the new competitive environment and consumers’ upgrading valuedemand, it is the strategic planfor BAIC Motor during the "13rd Five-Year Plan"and also necessary measures forcompetitiveness enhancementfor China's automotivecompanies, to make every effort to build up 2.0 eradomestic productsand to focus on intelligent car research and development.